Optimizing eCommerce Product SEO

April 10, 2023 @ 10:00 am 11:30 am

If you run an eCommerce store, you need to make sure that your product are best situated to rank in the queries that your product most perfectly matches.

There are a number of features of which you can take advantage and tactics that you should employ if you want your products to rank well in organic search.

eCommerce product and product category search engine optimization is a specialty, both on your website as well as marketplaces like Amazon. We’ll go through the steps you need to take in order to best position your products from an SEO standpoint.

Teaching this Session

Tyler Barnes - SEO Expert

Tyler Barnes

Digital Commerce and DTC Lead | Hill’s Pet Nutrition

SEO and eCommere Strategy Expert

Ecommerce professional with 14 years of excellence in ecommerce and digital marketing, most deeply in traditional CPG Direct to Consumer transformation and search engine optimization.

Fiercely loyal to the ROI of all marketing efforts. I’ve worked with fortune 500 brands to help create successful DTC experiences through CMS migrations (Salesforce Commerce Cloud, Shopify, BigCommerce and AEM), OMS setup, award-winning SEO improvement plus content marketing strategy, email marketing oversight, social strategy and successful team management during “digital transformation.”

Brands trust me to lead transformation in Direct to Consumer and SEO strategy, ushering in new ways of thinking that drives revenue through a consumer-first mentality.