Creating a Lead Acquisition Campaign on Social Media

Key Takeaways from Video

When it comes to social media advertising, lead generation is a great way to increase the value of your campaigns by moving conversations from the ads space and into an owned channel, in this case emails or direct messaging.

• Engagement Campaigns for Lead Generation: These campaigns allow for a lot more versatility in Messenger campaigns and the flows you create through them. This is the campaign objective that you should choose if you’re looking to create highly customized Messenger flows through apps like ManyChat.
• Leads Campaigns for Email Generation: These campaigns are perfect for building your email list. While you can use the native integration with platforms like MailChimp and Klaviyo, I recommend using something like Pabbly Connect or Zapier to customize the integration. Experiment with adding more questions to the forms to get a higher-quality lead.
• Lead Campaigns – Instant Forms and Messenger: Meta now has a feature where, based on how the targeted users typically interact, they’ll be fed your form in a typical form fashion or in a Messenger sequence. This is a great test to use in order to see if either methodology significantly lowers your cost-per-acquisition.
• Add Sequences to Your New Leads: After you add someone to your Messenger or email newsletter, make sure that you have a sequence in place to nurture that new lead. At this point, they are very keen to hear from your brand. Don’t settle for one interaction when you can truly shepherd them into brand advocacy, not just a purchase.

If you follow the step-by-step instructions in this video and replace them with your brand’s details and audiences to launch your campaigns.

Supporting Videos

Since I mentioned ManyChat by name, I figured it was only fair that I shot some support videos so that you can set up and run your own ManyChat flows.

Creating a Messenger Flow in ManyChat

Creating an Instagram Keyword Flow in ManyChat